Plaza Las Américas | Back to School Promo

Puerto Rico is going through a financial crisis. As a result, education has hit the back burner for most students. Each year, more and more students are dropping out of school. For Back to School, Plaza Las Américas, the largest shopping mall in the Caribbean launched an incentive program that would reward students for their good grades. We achieved our KPIs, but more importantly, student enrollments increased the following year.