Aussie | Digital Campaign

Hair drama is everywhere… and people are kind of ashamed of it. Aussie created a social media campaign and asked their fans to share their bad hair day stories in exchange for products. The best stories were animated by Rangely García from De La Nada and narrated by one of Puerto Rico’s top influencers, Natalia Lugo. These content videos showed that it's easier to ditch the hair drama with Aussie.